How you can make 25% more money as a Realtor ® & sell listings faster.

Yes thats right! More money in your pocket.  Who couldn’t use it these days right!

According to the National Association of Realtors, homes with professional photographs sold anywhere between $934 to $116,076 more than those shot from cheaper, point-and-shoot cameras.  Before you head for the store to buy a SLR camera you might want to take a look at what you need to take good real estate photos.  Here are the basics (just to get started):

1. SLR camera
2. Wide angle lens
3. Strobe
4. Tripod
5. Photo editing program for computer (to resize pics for MLS)

Those can add up to a couple grand and thats not even taking into consideration that you need to know at least the basics in photography like composition, exposure and the rule of thirds.

Feeling insecure?  Do you offer yourself as a  “Full-Service Agent”, without professional photographs?  Real estate agents have no excuse for poor quality photos.  Did you know:  9 out of 10 searching to buy a home begin there search online. When asked, future homeowners stated that a photograph was there most useful tool when buying a home. Great photographs are also to thank for less time a home listing is on the market.

If you are looking into differentiate yourself when going on a listing presentation tell the homeowners your hiring a professional photographer to take pictures of their home, odds are your competition wont be doing the same. You can also include it as a option for the homeowner in the advertising part of your presentation, making the cost sellers responsibility . Most sellers would agree to pay with such great outcomes!

With these kind of  results why do great agents choose to not take advantage of a professional photographer?